Salome the cat wants Rupert the dog to cool her off in the summer heat. How can she find a way to motivate him to wag his tail as a fan for her? She knows about what motivates her, but is this what motivates Rupert? And even if, would his motivation last?

In this video we explain in a lighthearted way how rewards are working – or rather, why they are often not working.

This video was created by Kookgraphics for Enterprise Gamification Consultancy LLC.