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What if it was FUN? by Monica Cornetti

What if it was FUN?

 

The reality is… you enjoy playing games. You’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.

 

Games drive emotions, build loyalty, and create character.

What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?

 

Is it possible to make dull, difficult, tedious, or challenging tasks just a little more fun?

I know you said YES, because I’ve been designing gamified training and development programs for organizations since 2008.

 

Gamification does NOT equal technology or playing video games. It is an important and powerful strategy for influencing and motivating people. Simply defined, Gamification uses game mechanics and rewards for non-game applications in order to solve a wide range of business problems.

 

Forward thinking organizations understand the power of Gamification to increase engagement, and are quickly learning how to leverage its power.

 

Here are three factors to consider as YOU explore how Gamification can help you and your organization

Clearly Identify the Business Objectives – Instead of asking, “How can we leverage Gamification in our organization?” begin with clearly defined business objectives and an analysis of the suitability of Gamification to achieve those business objectives.

Think of the Audience as Players not Puppets – Slapping some meaningless points, badges, and leaderboards into your event or marketing strategy does not mean that you’ll be able to get people to do what they’ve been unwilling to do before. Engage the target audience with meaningful incentives.

Design for Player-Centricity –The sweet spot for Gamification is where the business objectives and player objectives overlap. Gamified applications must be designed to motivate players to achieve their goals.

At its core, Gamification is about finding the fun in the things that we have to do.

 

Make business processes compelling by making them fun. It’s about the most fascinating and coolest thing that I can think of. 

 

Monica Cornetti

www.monicacornetti.com

Twitter:  @monicacornetti

 

Introducing Hurrah! Leaderboard® to the audience!

Hello everyone!

As I’ve stated in previous posts, we here at CRMGamified are always looking for new ways to keep you updated on Gamification and CRM Adoption.  We were delighted to have an opportunity to meet keynote speaker and curriculum designer, Monica Cornetti, rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded, and author of the book “Totally Awesome Training Activity Guide: Put Gamification to Work for You.”

 

It was a great pleasure for us to have one of our team members speak with Monica, present our gamification products and get her insight into how to encourage CRM Adoption!

 

This time our very own Karel Tamchyna was interviewed for Gamification Talk Radio by the gamification leader to introduce Hurrah! Leaderboard® to the audience!

 

Did you miss it? Interested in learning more about this interview?

You’re in luck, simply click the link and make your day!