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What do Sales Managers hope to find when implementing a CRM platform?

Implementing a CRM system in an organization has two clear purposes: One: increased actionable data, and Two: insight into successful business processes. With CRM, managers are able to measure and evaluate actions that take place in the sales process and then do something about those actions to increase sales and motivate key behaviors. Here are some changes Sales Managers hope to find when they implement a CRM System:

Stronger Alignment with overall Sales Strategy

When sales, marketing and customer service share a common CRM platform, Sales Managers hope they’ll speak the same language. Departments across the organization would be able to work towards the common sales goals. Having a common CRM platform should improve the successful cohesion between all these groups.

Improved Customer Interactions

Customers respond positively to a personalized experience. CRM platforms have to allow you to quickly find customer information, recall their needs and provide them excellent and efficient service. With improved customer interactions new and repeat sales become easier.

Fast Response to change because of actionable data

Sales Managers gain access to accurate and timely data, and can make changes quickly, except the data isn’t always uploaded correctly, CRM platforms must have an easy and friendly way to enter data, but that’s not always the case.

So, what next?

These purposes are not always easily achieved. Sales Managers face a big challenge when they don’t find or can’t get what they expected from their new implemented CRM platform.

So, how do they really get the most out of their CRM platform? Why are these goals not achieved? Usually Sales Managers come across a wall, and that’s the fact their team is not adapting to the system, it is not entering data regularly, still uses spreadsheets and therefore data in CRM is outdated, departments don’t seem to speak the same language as expected, repeat sales are still hard to achieve, and Managers are still wondering if their CRM platform will have a fast and effective ROI.

The answer is yes! it will. This is where gamification add-ons will help Sales Managers like you finally get the most out of your CRM. The simple fact of adding some Gamification key elements will radically change the way users see CRM, your team will not see it like something that is dull and, at an individual level, pointless, anymore. Rewards and recognition will be key at aligning the goals you have as a Sales Manager to the individual goals of team members and global goals of the organization.

With proper design, gamification can tackle business process challenges such as creating a culture of continuous improvement, sharing best practices and having process visibility. Furthermore, gamification provides continuous public measurements for process activities which in turn provides timely feedback for both employees and management. Last but not least, gamification can stand as a comprehensive strategy to achieve desired business outcomes.”

Debbie Rea, Global Account Manager from her Whitepaper Gamification for Executives, you can download it here.

The solutions we offer at CRMGamified: Hurrah! Leaderboard and our Motivation Engine will help you in applying these key elements from gamification to get what you expected from your CRM, increase and speed ROI and improve CRM user adoption:

  • Hurrah! delivers performance data in near real time and displays results in your preferred format: leaderboards, dashboards or dynamic values. You can choose to trigger key events and showcase them. More information on why others have chosen Hurrah! in our “Top 9 reasons to choose Hurrah! Leaderboard
  • Our Motivation Engine is an easy to install add-on designed especially for Microsoft Dynamics CRM, aimed at inspiring the key behaviors that drive more sales, generating actual business results, better CRM data quality and CRM user engagement. Learn more about CRMGamified Motivation Engine.

What challenges do you think Sales Managers face when adopting a CRM platform? Leave your comments below.

Top 9 reasons for choosing Hurrah! Leaderboard.

When faced with the decision to buy a modern leaderboard or problems like CRM adoption and engagement, you may wonder, why others have chosen Hurrah! Leaderboard for their organization? Here are the top 9 reasons to choose Hurrah! for your company:

 

  • Increase Public Recognition

    This is a great way to motivate employees, a fundamental strategy to increase individual and organizational success.

  • Achieve Company Goals

    Employees get a full picture of the company goals and how their actions are going to help achieve those goals, when they see the data displayed on Hurrah!, allowing them to feel the value they bring, increasing engagement and aligning personal goals with the company’s.

  • Increase CRM Adoption

    People are going to want to see their faces up in that screen, to do this, they’ll need to enter information in CRM.

  • Increased speed of sharing data

    You don’t have to use that whiteboard or spreadsheet anymore, Hurrah! will do it for you. Make your KPIs visible, you can see why this is a great advantage from our Whitepaper “Visible KPIs advantages: why make them part of your team?

  • Improved Data Quality and Quantity

    Employees, striving to improve their ranking on the leaderboard will increase the amount and quality of the data entered in CRM. It’s human nature to try to improve.

  • Boost both, competitive and collaborative spirit

    When employees view the changing statistics on the leaderboard, they naturally work to improve their standings, or the standing of their team by competing or collaborating.

  • Improve communication

    Beyond important metrics, Hurrah! can help you communicate important events, deadlines with countdowns, congratulations and more!

  • Gain valuable time

    Hurrah! is extremely easy to use! The Administration Console is simple. You can easily set-up and display data rather than re-enter information manually in Excel, create reports and email.

  • Hurrah provides ROI quickly

    Because it’s highly customizable, easy to install and setup, you see results within days!

 

See what our clients are saying and why they chose Hurrah! Leaderboards for their organization.

why customers chose hurrah

what customers are saying

Miami Dolphins Accelerate Sales with Hurrah! Leaderboard®

Increasing sales, achieving goals and motivating sales people is the fundamental challenge faced by all sales & marketing organizations. 

The Dolphins Management team wanted to do so while also gathering actionable data to use in decision making. They already had a CRM in place and used by Sales, but did not want it to become a stumbling block as they pushed harder and harder to exceed goals.

Vice President of Sales, Nick Forro and his Sales Managers sought an easy to use motivational tool that would drive successful sales behaviors while maintaining an upbeat atmosphere and culture of success.

The challenge then- to achieve higher ticket sales than ever before without forsaking CRM.

Walls, Roller and Forro agreed that a tool to engage and motivate sales people tied to Dynamics CRM would be ideal.  They chose Hurrah! Leaderboard®.

Download the Case Study for details!

Miami Dolphins accelerates Sales with Hurrah! Leaderboard®
 

Why Wait for Sales Success?

I often hear from clients that they are in the midst of their CRM upgrade and they feel it’s best to wait until after deployment to implement gamification and productivity solutions.  Of course, I understand that everyone is busy and technology implementations require attention.   And while I appreciate that resource and time management are issues, I always hang up the phone wondering why anyone would wait to increase success and revenue!  After all what is more important than making more sales?  Right now!

CRMGamified’s Motivation Engine & Hurrah! Leaderboard are designed to simply and unobtrusively energize sales and service personnel. Gamification as a productivity solution takes advantage of human nature and our need to climb the ladder of success or at least not live on the bottom rung! Solution implementation can be done quickly and results are seen within days.  It’s true.  As soon as you reveal individual and group performance, we’re all immediately engaged and begin to focus on the task at hand.  The incremental increase in activities adds up to sales and revenue.  Its’ that simple.

In addition to immediate success results, it has been my experience that those who deploy a new version of CRM simultaneously with CRMGamified tools have great success throughout the process of introducing a new environment.   Two benefits to the organization for the price of one.

Sometimes, we get bogged down in our Things to do list, without looking at the bigger picture, our goals to increase revenue, profitability and grow our business.

So I ask you….Why Wait?!

 

 START NOW! Contact us!