Nucleus Research: 80% of the potential ROI from CRM is yet to be achieved.

Losing ROI from CRM

You know this CRM / Gamification connection we keep telling you about? The one that’s in the core of our business and justifies our very existence? 😉

We are still seeing it everywhere, and we are sure you are too!

We’ve already told you about that Gartner prediction of how gamification is expected to transform operations for 40% of top organizations by 2015.

And then, of course, came the unmistakably clear sentence about user adoption in Microsoft Dynamics CRM December 2012 Release Preview Guide:

“Our key focus is user adoption: building applications and experiences where users recognize value, opportunity and insight immediately — either on the road or in the office.”

Well, now we have even more data that validates our efforts in giving you the most complete gamification solution for MS Dynamics CRM. Believe us, we are not wrong about how important this is.

This time the data comes from Nucleus Research in the shape of a report that correlates CRM opportunities with Return On Investment… you know, as in “money you are not making because your CRM is not optimized”.

According to Nucleus findings 80% of the potential ROI from CRM is yet to be achieved and 50% of potential benefits are missed because of unrealized opportunities in the following 3 key areas:

Integration: Persistence of silos of information inside the organization.
Extension: CRM application is limited to a small number of users
Collaboration: Lack of user adoption and collaboration.

Social applications (such as our very own CRMGamified®) improve performance in all three of these areas, so you can imagine how happy we are to see that they are getting attention from the CRM community.

I hope you enjoy the original document here. It’s something we wanted to share. For us, it’s really reassuring. It makes us feel we are on the right path and that’s always good news.

As always, your feedback is welcome. Please, feel free to let us know what you think.