Case Study: Outbound Sales Win Big with Hurrah! Leaderboards

After just one month using Hurrah!

Case Study Sales Improvement Statistics

[The Study]

In our most recent case study, we were excited to partner with Ottawa Sports and Entertainment Group. The organization, based in Ottawa, Canada, manages three of the city’s premier sports teams as well as live entertainment events. Looking to develop a more outbound focused sales organization, they saw the need for a solution that would increase the visibility of their sales metrics and help create a more engaging sales team environment. Hurrah! offered a simple, impactful solution with the capacity to track KPIs and broadcast live updates for their teams. By introducing gamification into their daily activities with Hurrah! Leaderboards, OSEG was able to transform office culture and engage employees with their goals. In no time they were seeing positive impact on team dynamics and sales results.

[The Results]

After just one month using Hurrah!, they surged ahead in annual campaign sales by $2 million compared to previous seasons, constituting a 61% performance increase. While variety of factors will have played a role in this outstanding progress, OSEG leadership considers Hurrah! to be a definite and substantial contributor to their sales performance improvement. How substantial? Say Hurrah! was responsible for even just a 10% improvement in sales performance. Sales Director, Chris Atack was confident it was at least that much. In this case, OSEG saw a return 81 times the value of their initial annual investment in just 1 month.

[The Takeaway]

OSEG’s impressive results with Hurrah! demonstrate just how much impact team culture has on sales performance.

“It keeps them focused in on the activities that are important to their managers and to the organization, and it encourages that sense of camaraderie and teamwork that you need. Even though sales people are individual contributors, they’re all part of a team that has a much wider goal that’s way more important than their individual goals. So bringing the team together is a big benefit of a tool like Hurrah!”

Creating a positive, motivational culture for your employees is more important than ever before. OSEG and many other outstanding companies are investing in their sales teams with a Hurrah! subscription. Learn more about how you can transform your work environment and start seeing results today!