4 out of 5 Current Gamified Applications Will Fail To Meet Business Objectives By 2014, Due To Poor Design

Gartner, Inc.That’s what Gartner analysts expressed in the context of the webinar “Gamification Trends and Strategies to Help Prepare for the Future” held on November 28.

In an effort to evaluate the importance of the current gamification trend, Brian Burke, research vice president at Gartner, indicated that “Poor game design is one of the key failings of many gamified applications today.”

The article posted by Gartner reminds us that the three broad business objectives that gamification can help achieve are: 1) to change behavior, 2) to develop skills, or 3) to enable innovation. The most common of them is the first one: gamification to encourage a change in behavior (such as we do with CRMGamified® to encourage MS Dynamics CRM adoption.)

Now, Burke believes that most applications have fundamental problems that prevent them from achieving these objectives. While current gamified applications do focus on game mechanics such as points, badges and leaderboards, they often miss more important game design elements, such as balancing competition and collaboration, or defining a meaningful game economy.

Brian Burke explains that “as a result, in many cases, organizations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply not engaging for the target audience. Some organizations are already beginning to cast off poorly designed gamified applications.”

In this industry we should all pay close attention to Gartner predictions, but especially when they talk specifically about our category of product.

Collaboration is one of the pillars of CRMGamified®. We are sure that those of you that have already tried it will certainly agree. We carry features like: highlighted news on the homepage, commenting system, social interactions between users, awards by team. Oh, it’s all very social, believe us. We encourage a friendly and healthy competition. It’s all about having fun.

This is why it’s so important to get feedback and test over and over. By the way, have we mentioned our FREE Beta? 🙂

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