The Kansas City Royals tripled their volume of outbound phone calls and other prospecting activities.
Hurrah! automated much of the reporting KCR had been doing manually, freeing up management to focus on using data in key decision making.
Hurrah! introduced gamification into daily sales and service activities, driving key behaviors and increasing employee satisfaction and engagement.
The Kansas City Royals are an American professional baseball team based in Kansas City, Missouri. The Royals compete in Major League Baseball (MLB) as a member team of the American League (AL) Central division. The Royals went on to win the 2015 World Series, the first championship for the Royals since 1985. With an enthusiastic sales team of about 30 users, the Kansas City Royals are trusting cutting edge technologies in their spectacular Kauffman Stadium to increase productivity and motivation to become champions in sales!
The KCR had been using a whiteboard leaderboards, where the sales managers had to manually update data every few days. The Royals realized they needed to save time and implement a digital solution that could show updated information in real time, in a fun, fast and dynamic way. Summer Kelley, Manager of Ticket Sales Analytics, was seeking a solution that would add value and work with their two different business systems, Oracle and Microsoft Dynamics CRM.
"We triplicated phone calls with Hurrah! - Summer Kelley, Manager of Ticket Sales Analytics, Kansas City Royals
Hurrah! was the perfect option to solve this issue, providing the possibility to easily build and customize metrics, countdowns to important dates, graphics, media and also being able to connect to multiple data sources, it rolled up all the needed information from both systems in one spot for the manager and sales team to see. Management and reps could also view key performance metrics through channels right from their own computers, even if not on the sales floor, connecting them to day-to-day sales activities in real-time. The KCR also implemented Hurrah! their service team, creating a separate channel focusing on promoting and recognizing team member actions that lead to retaining customers. The multi-channel functionality allowed them to display KPIs most relevant to each business unit.
"Hurrah! has been effective for us since we are not only able to reward sales activities and sales results, but we are also able to track current year-to-date department sales and individual sales/activities in real-time. We no longer need to run reports daily or weekly to post sales numbers, activities or call numbers on a white board, they are always available through Hurrah! - Kevin Bell, Manager of Group Sales, Kansas City Royals
Hurrah! helped the Kansas City Royals promote teamwork productivity and positive fun. Each time an accomplishment is achieved and music starts playing, excitement and pressure increases as in a real game! This helps reps close sales opportunities more than before and, as a result The Kansas City Royals tripled their volume of outbound phone calls and other prospecting activities, representing greater potential revenue. They use personalized walk-up songs in Celebrations for the Sales and Service teams, and play them on both cahnnels to promote overall department collaboration efforts to retain and increase sales. "I strive to have my song played for all to hear and for my managers to hear my accomplishments in real-time," said a KCR sales representative. Now the Kansas City Royals are enjoying the benefits of having fun at work, taking engagement to the next level with contests, tournaments and themed weeks, where music sets the beat of the day.
The KCR never miss an opportunity to recognize and congratulate team member for their achievements! Hurrah!’s real time employee recognition features are designed to celebrate important achievements and milestones with personalized video and audio announcements.
The Kansas City Royals measure progress and display KPIs in real-time with Hurrah!’s multi-format leaderboards.
The Royals boost sales hype with contests based on a top KPIs. Hurrah! lets you set your end time, then track and broadcast performance rankings live while your contest runs.
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CRMGamified® was founded in 2014 from a company specializing in CRM implementation solutions. Now serving clients in the US, UK, Canada, and Latin America, CRMGamified® provides modern technology to help companies improve sales and service performance by leveraging gamification mechanics.
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