“Our key focus is user adoption: building applications and experiences where users recognize value, opportunity and insight immediately — either on the road or in the office.”
Well, now we have even more data that validates our efforts in giving you the most complete gamification solution for MS Dynamics CRM. Believe us, we are not wrong about how important this is.
This time the data comes from Nucleus Research in the shape of a report that correlates CRM opportunities with Return On Investment… you know, as in “money you are not making because your CRM is not optimized”.
According to Nucleus findings 80% of the potential ROI from CRM is yet to be achieved and 50% of potential benefits are missed because of unrealized opportunities in the following 3 key areas:
Integration: Persistence of silos of information inside the organization. Extension: CRM application is limited to a small number of users Collaboration: Lack of user adoption and collaboration.
Social applications (such as our very own CRMGamified®) improve performance in all three of these areas, so you can imagine how happy we are to see that they are getting attention from the CRM community.
I hope you enjoy the original document here. It’s something we wanted to share. For us, it’s really reassuring. It makes us feel we are on the right path and that’s always good news.
As always, your feedback is welcome. Please, feel free to let us know what you think.
Nucleus Research: 80% of the potential ROI from CRM is yet to be achieved.
Founded in 2011, having a presence in the US, Canada and Latin America, CRMGamified® provides modern technology solutions to help companies improve sales and service performance by leveraging gamification.
We offer a metrics-driven approach and CRM add-ons to promote behaviors that lead to substantial revenue growth, increased employee engagement, and improved productivity of outbound teams across the globe.