Posts

Can Gamification Increase ROI of Sales CRM?

Poor user adoption of sales CRMs is often a major barrier to ROI. Gamification can help change that. Customer relationship management (CRM) is a technology for managing your company's relationships and interactions with customers and potential…

How to Manage CRM Data effectively: 3 Tips for Sales Ops Teams

A recent study by CSO Insights defines sales ops as, “a strategic function, designed to provide a platform for sales productivity and performance by providing integrated methods, processes, tools, technologies and analytics for the entire…

Top 6 CRM Gamification Mistakes (And How to Avoid Them!)

Gamification has become an extremely successful tool to boost productivity among salespeople. Yet, as it happens with any tool, when gamification is implemented incorrectly on the CRM, benefits can easily turn into drawbacks. We've consulted…

POOR ADOPTION & ENGAGEMENT WILL COST YOU

This is what’s been on my mind lately, as I speak with existing and potential clients about the issues they face getting employees to work in CRM.   1. Importance of an Adoption Plan Along with an Implementation Plan, an Adoption…

3 Tips to Become a Rainmaker in Sales & CRM

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What are the best days and times to close sales? Why shouldn’t you drink coffee in a sales meeting? When having lunch with customers, why should you take the best seat at the table? Why should you never ‘be in a meeting’ when a customer…

CRM systems: The data entry nightmare

When it comes to adopting CRM systems, organizations face one big challenge or what we like to call the data entry nightmare. The main purpose of installing a CRM system is to have all the critical information that comes from the customer…

From CRM systems to CRM playgrounds by The Octalysis Group

The Client Relationship Management (CRM) industry has been one of the first to embrace Gamification and one of the first to become somewhat disillusioned by it. While many Gamification cases delivered great short term results (high initial  user…