This is what’s been on my mind lately, as I speak with existing and potential clients about the issues they face getting employees to work in CRM.

1. Importance of an Adoption Plan
Along with an Implementation Plan, an Adoption Plan – that is a plan to make sure employees use what has been bought and paid for- is essential, no matter whether you are starting fresh or upgrading.  Many organizations simply put everything on hold while they focus on the upgrade process.  However, I’ve learned from highly productive Dynamic CRM clients, both plans should be crafted with End Users in mind.  By doing so, the project remains focused on how the CRM will support employees in their work and achieve overall company goals.  Many times we get lost in the “technology for technology’s sake” weeds.

If you look into the elements of a good Adoption Plan, you will read much about end user motivation and “What’s in it for me?”.  Explaining the Good News of CRM may not be enough and it is considered a best practice to explore and incorporate other motivations that may work within the culture of your organization.  Some motivations to consider as part of your Adoption Plan are:


• Appreciation from leadership
• Public Recognition before peers
• Rewards
• Peer pressure
• Competition
• Accountability


Finally, as with any plan, milestones, measurement and ability to adapt quickly will increase the chances of success.  Transparency and timeliness of data as spoken about by Satya Nadella at Convergence is everything.  Up to the minute reports – pictured below from CRMGamified’s Motivation Engine – easily accessed by all, will allow for decisions to be made immediately. Managers can see what is working, employees can see their progress and improve. Implementing an adoption plan with a motivation engine that measures and shares data as employees work in CRM should add to success for all!





2.  More next time on Employee Engagement and what it means to the bottom line.  You may consider reading this NYTIMES article “When Employee Engagement turns into Employee Burnout”  about how high employee engagement, as it has been traditionally defined, is no longer sufficient to fuel the highest levels of performance


Debbie Rea

Dopamine: How Gamification helps its production making us healthier?

Dopamine is a neurotransmitter. It is a chemical messenger originated from a nervous termination that interacts with a specific receptor to produce different physiological responses helping in the transmission of signals in the brain and other vital areas.

Dopamine is found in humans as well as animals, including both vertebrates and invertebrates.


How it works?

This neurotransmitter’s main functions are promoting mental energy, improve attention, impulse control, motivation and determination. When there is a deficient production of dopamine the results are translated in fatigue, dizziness, high desires of sugar or coffee, weight gain, attention problems, decrease of sexual desire and impulse control.
A recent study done by the MIT reveals that dopamine is also the neurotransmitter responsible of motivating us in
the most difficult moments, under a promise of “reward”. This study was made in a population of rats, scientists explain this findings are applicable in the same way with humans.

The results showed that when the rat was approaching an objective or a distant prize the dopamine production increased, this can be seen with Parkinson patients where dopamine is affected and there is not enough motivation to reach objectives or long tasks.


Games and Dopamine

d2Dopamine Involved in learning and feelings of reward, is released in the brain’s striatum during game activities strengthening the brain cell connections underlying memory and learning, which is why games can be put to educational and therapeutic uses.

Game strategy applications have an appeal that crosses many demographic boundaries, such as age, gender, ethnicity, or educational attainment. Besides being fun and stimulating, they can be used to help set up goals and rehearse working towards them, maintain a record of behavioral change, provide reinforcement, feedback and self-esteem.

Encouraging play, creates excitement and a more lighthearted work atmosphere that in turn stimulates employees to take more creative risks.


How Gamification is helping?

The reasons why people play are very punctual. In a survey made by the CRMGamified team to relatives and coworkers, the answers where centered in these specific reasons:

  • Socializing: Relationships between players are stronger because entertainment can foster trust, empathy and compassion. It is a perfect way of making new friends and breaking the ice in any situation of shyness.
  • Stress relief: Play releases endorphins, the body’s natural feel-good chemicals. Endorphins promote the sense of well-being and can even relieve pain.
  • Revitalizing: As the famous Irish Nobel Prize winner George Bernard Shaw said, “We don’t stop playing because we grow old; we grow old because we stop playing.”
  • Brain challenges: Playing brain skilled games help prevent Alzheimer and improve brain functionality. Playing games with relatives, co-workers or friends help ward off depression and stress.
  • Creativity: The best way of learning something as children or adults is by playing. A fun task turns into an easy task immediately, stimulating imagination, and improving problem resolution.


d3Sports and Dopamine

Athletes are likely to have one thing in common: Higher levels of dopamine.  The habit of regular workouts, push them to perform way better than in their last workout. Better known as the brain’s “reward center”, dopamine is essential for concentration, quick reaction time, focus, and what’s most important, good moods.




d4Food and Dopamine

A balanced diet is a very important step to improve dopamine production, the neurotransmitters are produced from amino acids and these require vitamins and minerals, so the diet must be rich in proteins such as those found in meat, fish, vegetables, beans, eggs and soy.




Work and Dopamine

To determine the consequences of stress during work we should understand the difference between positive stress and negative stress. In both cases there is an emotional condition that models working attitude and effectivity.

Positive stress enhances productivity and performance, while negative stress does completely the opposite. Knowing dopamine is produced in very high levels when a sensation of reward and recognition is present we should be aware that a negative stress will trigger the results we want to avoid.

So how can we turn negative stress into positive stress?

After all the necessary research needed to develop a successful solution, CRMGamified combined two motivation methods proven to work together or separate depending on the needs of the company.


crmg-02CRM Gamified Motivation Engine Brings the excitement of a sales contest accomplishing goals and having immediate rewards through a simple game platform full of points, levels, badges, challenges under a friendly and precise colorful architecture linked to MS Dynamics CRM.





image_thumb.pngHurrah! Shows the information registered in MS Dynamics CRM that can also be measured by CRM Gamified Motivation Engine, in a live slideshow exhibited in TV screens around the office with a rewarding experience of customizable videos, sounds, music, pictures and events recognizing the achievements of teams or individuals.



Webinar Recording








This technique links work responsibilities with an entertaining game/competition experience, activating an increased production of dopamine thus a positive physical response, showing non-detectable results of work overwhelming or burnout.


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Meet us at Microsoft Worldwide Partner Conference 2015!

It’s already July! Microsoft’s WPC 2015 in Orlando is just around the corner, and we didn’t want to miss the opportunity to let you know we’ll be there slide!

Don’t miss this great event, peers and partners from all around the world; it offers great sessions, experiences of other partners, and more, learning while having fun! And if you are interested in learning how to increase user adoption by applying gamification tactics in your Microsoft Dynamics CRM with our Motivation Engine or Hurrah! it’s the perfect chance!

Hurrah! Leaderboard: our web application allows you to increase speed of sharing data, increase motivation, engagement, communication and recognition! If you want to know more check our Top 9 reasons for choosing Hurrah! Leaderboard.

CRMGamified Motivation engine: our Dynamics CRM Add-on drives sales, improves customer service, and more!  Learn more about our Motivation Engine here!

Click here to learn more about Microsoft WPC, sessions, events, registration and more!
Contact us and let’s meet up!



CRMGamified at CRMUG Summit 2014! Live!

Hi Everybody!

Just wanted to write a quick post to keep you updated! Remember we told you we were going to St. Louis, MO?  Well here we are at CRMUG Summit 2014! The ultimate learning and networking event for the Microsoft Dynamics® CRM community!

And we are having such an exciting week! Booth #1529 has been really busy! It seems that Hurrah! and our Motivation Engine are catching attention!  What are you waiting for? We are waiting for you!

You know what they say…a picture is worth more than a thousand words!


On the right one of our CRMGamified Team members: Debbie O’Connor Rea


From the CRMGamified Team: Pablo Peralta, on the right with Jim Daily, on the left.


Saying Hurrah! Pablo Peralta and Adam Vero


Our busy Booth!

 Stop by and get a demo! 

Game Change | CRMGamified at Convergence 14 – Day 1

Hi everybody!

Another Convergence is here! And with an attendance of 12,200 people on site it’s really going to be amazing!

Convergence 14

The keynote set the tone for this awesome 3-day Conference. Everything in the new MS Dynamics is going to be unified with focus on the customer: CRM, marketing automation, social media, and more. We got to see cool screenshots of these new gorgeous looking updates. Talk about igniting our passion. That’s how you start a Convergence event!

Convergence 14

Convergence 14

As for our little Shop of Fun, we’ve been kept busy. Many people come to our Booth #2921 and ask about CRMGamified and our remedies for the pains of user adoption. The only different thing this year is… they come to us already knowing who we are and what we do!

CRMGamified Team

The CRMGamified Team. From left to right: Karel Tamchyna, Alejandro Morales and Pablo Peralta

Sigh… it seems it was only yesterday that we had to explain what gamification was and how much it could increase user adoption from a Convergence booth just like this one.

Last year CRMGamified wasn’t even officially released. Today we are bringing a new look and we come with the promise of turning your CRM users into Game Changers.

Stop by booth #2921 and take a look or schedule your personal demo now.

Is Customer Relationship Management your area? We’ve got some news for you!

You have no idea how long we’ve been waiting for this moment. For the past few months we’ve been very busy working on a new exciting project and now it’s finally time to let the cat out of the bag and tell you everything about it!

Well, first of all… you’ve probably noticed the new website, right? We used to post this kind of news in our corporate website at UruIT but we really wanted to do something different this time. We think it’s worth it.

So, here it is. Pay attention. We call it CRM Gamified®.

Pretty self explanatory, isn’t it? Indeed, it’s a complete gamification solution for your CRM / xRM . A groundbreaking add-on for Microsoft® Dynamics CRM 2011 Online and On-premises that will change the way you do business.

custom relationship management gamifiedWe are very proud to announce the launch of CRM Gamified® and we feel confident that you -or whoever is in charge of your CRM / xRM project- will just love it. Not only you will motivate your sales force like never before by rewarding them for fulfilling your predefined goals, but you are also going to be able to track every single step in real time.

Now, if you’ve already invested in a Microsoft® Dynamics CRM project you do know that adoption is the key challenge you face. You’ve done everything right but your end users are not motivated and they just don’t get involved. Our solution? Let them have fun with it!

CRM Gamified® is a way to let your salespeople play. You’ll be able to easily set a scoring system with customizable achievements and it will all be part of a social environment, much like an internal social network in which every user will be able to share its achievements and have fun.

In less words: on the management side this is an easy to implement solution that will let you control every detail of your project in real time while you multiply your CRM adoption figures. Meanwhile, on the sales force side, your teams will take part on an entertaining reward system that will allow them to have fun at work.

Oh, by the way, there’s something else… We almost forgot about this one… We are letting you try it for FREE! 🙂

That’s right! We are so excited about CRM Gamified® that we just want to spread the word and let you be the judge. Please visit our home page (CRM Gamified®), fill the form and try CRM Gamified Beta for FREE.

We are starting something today. We can’t wait to hear what you have to say.

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