What do Sales Managers hope to find when implementing a CRM platform?

Implementing a CRM system in an organization has two clear purposes: One: increased actionable data, and Two: insight into successful business processes. With CRM, managers are able to measure and evaluate actions that take place in the sales process and then do something about those actions to increase sales and motivate key behaviors. Here are some changes Sales Managers hope to find when they implement a CRM System:

Stronger Alignment with overall Sales Strategy

When sales, marketing and customer service share a common CRM platform, Sales Managers hope they’ll speak the same language. Departments across the organization would be able to work towards the common sales goals. Having a common CRM platform should improve the successful cohesion between all these groups.

Improved Customer Interactions

Customers respond positively to a personalized experience. CRM platforms have to allow you to quickly find customer information, recall their needs and provide them excellent and efficient service. With improved customer interactions new and repeat sales become easier.

Fast Response to change because of actionable data

Sales Managers gain access to accurate and timely data, and can make changes quickly, except the data isn’t always uploaded correctly, CRM platforms must have an easy and friendly way to enter data, but that’s not always the case.

So, what next?

These purposes are not always easily achieved. Sales Managers face a big challenge when they don’t find or can’t get what they expected from their new implemented CRM platform.

So, how do they really get the most out of their CRM platform? Why are these goals not achieved? Usually Sales Managers come across a wall, and that’s the fact their team is not adapting to the system, it is not entering data regularly, still uses spreadsheets and therefore data in CRM is outdated, departments don’t seem to speak the same language as expected, repeat sales are still hard to achieve, and Managers are still wondering if their CRM platform will have a fast and effective ROI.

The answer is yes! it will. This is where gamification add-ons will help Sales Managers like you finally get the most out of your CRM. The simple fact of adding some Gamification key elements will radically change the way users see CRM, your team will not see it like something that is dull and, at an individual level, pointless, anymore. Rewards and recognition will be key at aligning the goals you have as a Sales Manager to the individual goals of team members and global goals of the organization.

With proper design, gamification can tackle business process challenges such as creating a culture of continuous improvement, sharing best practices and having process visibility. Furthermore, gamification provides continuous public measurements for process activities which in turn provides timely feedback for both employees and management. Last but not least, gamification can stand as a comprehensive strategy to achieve desired business outcomes.”

Debbie Rea, Global Account Manager from her Whitepaper Gamification for Executives, you can download it here.

The solutions we offer at CRMGamified: Hurrah! Leaderboard and our Motivation Engine will help you in applying these key elements from gamification to get what you expected from your CRM, increase and speed ROI and improve CRM user adoption:

  • Hurrah! delivers performance data in near real time and displays results in your preferred format: leaderboards, dashboards or dynamic values. You can choose to trigger key events and showcase them. More information on why others have chosen Hurrah! in our “Top 9 reasons to choose Hurrah! Leaderboard
  • Our Motivation Engine is an easy to install add-on designed especially for Microsoft Dynamics CRM, aimed at inspiring the key behaviors that drive more sales, generating actual business results, better CRM data quality and CRM user engagement. Learn more about CRMGamified Motivation Engine.

What challenges do you think Sales Managers face when adopting a CRM platform? Leave your comments below.

7 Facts about Employees Engagement

It is well known that employees today feel disengaged with their work; they want to be motivated and stay that way! They need continuous feedback and recognition and unfortunately the companies they work for are doing little or nothing about it. Employees are likely to say “Yes” to engagement platforms and even more likely if said platforms were to incorporate game elements!

So, is gamification “the Chemical X” when it comes to increasing Employee Engagement?


Read “7 Facts about Employee Engagement” based on a recently released Survey conducted by TA and find out!


Employees feel disengaged with their work

It is a fact! In the current marketplace employees feel disengaged and demotivated: A recent study shows that approximately 70% of American workers do not feel engaged at work and this affects both their performance and their happiness.iStock_000016016279XSmall

How does engagement affect their performance? Well…It has been proven that employees who are not motivated do not perform to their full potential, they pay less attention to their tasks and often quit their jobs due to lack of engagement.

Companies are not using any type of digital engagement platform

Even though the importance of engagement is clear, US businesses lose approximately $500 billion per year because of their employees’ disengagement, which leads to poor productivity and below average work.

An Employee Engagement Report reveals that more than two-thirds of interviewed employees work in a company that is not using any type of digital engagement platform. Which, I dare say, means that many companies are missing huge opportunities to increase employees´ motivation!

Teams believe in engagement Programs

Apart from knowing what the current “relation” between companies and engagement programs is, it is essential to be aware of how employees feel about it. This is what recent studies have shown: 2/3 of employees believe in Engagement Programs and feel digital engagement software would help them perform better at work.


whatgamificationaddstocrmEmployees need feedback

Another relationship to be aware of is that between a manager and an employee. A survey on this topic reveals that a lack of feedback from superiors can cause employees to feel unappreciated and unrecognized, as they feel their work goes unnoticed.

Gamification software helps provide instant feedback and recognition

Gamification software is a great tool! It can help fulfill an employee’s need to feel appreciated and valued by providing instant feedback and recognition, driving and reinforcing positive behaviors among workers.


  1.     Employees would be more likely to perform a task if it had game elements

Most of us like to include games in our daily lives, but how about at work? The survey reveals that 54 percent of employees would be more likely to perform daily tasks that incorporated game elements!


  1. Employees want to stay motivated

An important aspect for successful tasks and positive results is motivation and employees expressed the need to stay motivated; 25% of them said they felt engagement software would help them stay motivated, 70% said it would help them perform better.


Want to learn more about how gamifying your Dynamics CRM is the “Chemical X” for increasing employee engagement?