Friday is here and you know what that means! It’s time for a TGIF post.
You know how we usually share videos about cool Below-The-Line marketing ideas that apply gamification concepts to strengthen the engagement with the brands?
Well, those ideas often need the services of Billboard companies like Clear Channel. They are the kind of business that definitely benefits from this trend of media interacting with pedestrians. They wanted to show advertisers how much engagement you can get with the right execution… so they just did it… a campaign for themselves. They actually based the whole thing (a very successful social media campaign) in one of their billboards on Times Square.
Meet the Times Square Dunk Me campaign. Watch the clip here and, as always, feel free to send us your comments.