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POOR ADOPTION & ENGAGEMENT WILL COST YOU

This is what’s been on my mind lately, as I speak with existing and potential clients about the issues they face getting employees to work in CRM.

 
1. Importance of an Adoption Plan
Along with an Implementation Plan, an Adoption Plan – that is a plan to make sure employees use what has been bought and paid for- is essential, no matter whether you are starting fresh or upgrading.  Many organizations simply put everything on hold while they focus on the upgrade process.  However, I’ve learned from highly productive Dynamic CRM clients, both plans should be crafted with End Users in mind.  By doing so, the project remains focused on how the CRM will support employees in their work and achieve overall company goals.  Many times we get lost in the “technology for technology’s sake” weeds.

If you look into the elements of a good Adoption Plan, you will read much about end user motivation and “What’s in it for me?”.  Explaining the Good News of CRM may not be enough and it is considered a best practice to explore and incorporate other motivations that may work within the culture of your organization.  Some motivations to consider as part of your Adoption Plan are:

 

• Appreciation from leadership
• Public Recognition before peers
• Rewards
• Peer pressure
• Competition
• Accountability

 

Finally, as with any plan, milestones, measurement and ability to adapt quickly will increase the chances of success.  Transparency and timeliness of data as spoken about by Satya Nadella at Convergence is everything.  Up to the minute reports – pictured below from CRMGamified’s Motivation Engine – easily accessed by all, will allow for decisions to be made immediately. Managers can see what is working, employees can see their progress and improve. Implementing an adoption plan with a motivation engine that measures and shares data as employees work in CRM should add to success for all!

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2.  More next time on Employee Engagement and what it means to the bottom line.  You may consider reading this NYTIMES article “When Employee Engagement turns into Employee Burnout”  about how high employee engagement, as it has been traditionally defined, is no longer sufficient to fuel the highest levels of performance

 

Debbie Rea

Dopamine: How Gamification helps its production making us healthier?

Dopamine is a neurotransmitter. It is a chemical messenger originated from a nervous termination that interacts with a specific receptor to produce different physiological responses helping in the transmission of signals in the brain and other vital areas.

Dopamine is found in humans as well as animals, including both vertebrates and invertebrates.

 

How it works?

This neurotransmitter’s main functions are promoting mental energy, improve attention, impulse control, motivation and determination. When there is a deficient production of dopamine the results are translated in fatigue, dizziness, high desires of sugar or coffee, weight gain, attention problems, decrease of sexual desire and impulse control.
A recent study done by the MIT reveals that dopamine is also the neurotransmitter responsible of motivating us in
the most difficult moments, under a promise of “reward”. This study was made in a population of rats, scientists explain this findings are applicable in the same way with humans.

The results showed that when the rat was approaching an objective or a distant prize the dopamine production increased, this can be seen with Parkinson patients where dopamine is affected and there is not enough motivation to reach objectives or long tasks.

 

Games and Dopamine

d2Dopamine Involved in learning and feelings of reward, is released in the brain’s striatum during game activities strengthening the brain cell connections underlying memory and learning, which is why games can be put to educational and therapeutic uses.

Game strategy applications have an appeal that crosses many demographic boundaries, such as age, gender, ethnicity, or educational attainment. Besides being fun and stimulating, they can be used to help set up goals and rehearse working towards them, maintain a record of behavioral change, provide reinforcement, feedback and self-esteem.

Encouraging play, creates excitement and a more lighthearted work atmosphere that in turn stimulates employees to take more creative risks.

 

How Gamification is helping?

The reasons why people play are very punctual. In a survey made by the CRMGamified team to relatives and coworkers, the answers where centered in these specific reasons:

  • Socializing: Relationships between players are stronger because entertainment can foster trust, empathy and compassion. It is a perfect way of making new friends and breaking the ice in any situation of shyness.
  • Stress relief: Play releases endorphins, the body’s natural feel-good chemicals. Endorphins promote the sense of well-being and can even relieve pain.
  • Revitalizing: As the famous Irish Nobel Prize winner George Bernard Shaw said, “We don’t stop playing because we grow old; we grow old because we stop playing.”
  • Brain challenges: Playing brain skilled games help prevent Alzheimer and improve brain functionality. Playing games with relatives, co-workers or friends help ward off depression and stress.
  • Creativity: The best way of learning something as children or adults is by playing. A fun task turns into an easy task immediately, stimulating imagination, and improving problem resolution.

 

d3Sports and Dopamine

Athletes are likely to have one thing in common: Higher levels of dopamine.  The habit of regular workouts, push them to perform way better than in their last workout. Better known as the brain’s “reward center”, dopamine is essential for concentration, quick reaction time, focus, and what’s most important, good moods.

 

 

 

d4Food and Dopamine

A balanced diet is a very important step to improve dopamine production, the neurotransmitters are produced from amino acids and these require vitamins and minerals, so the diet must be rich in proteins such as those found in meat, fish, vegetables, beans, eggs and soy.

 

 

 

Work and Dopamine

To determine the consequences of stress during work we should understand the difference between positive stress and negative stress. In both cases there is an emotional condition that models working attitude and effectivity.

Positive stress enhances productivity and performance, while negative stress does completely the opposite. Knowing dopamine is produced in very high levels when a sensation of reward and recognition is present we should be aware that a negative stress will trigger the results we want to avoid.

So how can we turn negative stress into positive stress?

After all the necessary research needed to develop a successful solution, CRMGamified combined two motivation methods proven to work together or separate depending on the needs of the company.

 

crmg-02CRM Gamified Motivation Engine Brings the excitement of a sales contest accomplishing goals and having immediate rewards through a simple game platform full of points, levels, badges, challenges under a friendly and precise colorful architecture linked to MS Dynamics CRM.

 

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image_thumb.pngHurrah! Shows the information registered in MS Dynamics CRM that can also be measured by CRM Gamified Motivation Engine, in a live slideshow exhibited in TV screens around the office with a rewarding experience of customizable videos, sounds, music, pictures and events recognizing the achievements of teams or individuals.

 

 

Webinar Recording

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This technique links work responsibilities with an entertaining game/competition experience, activating an increased production of dopamine thus a positive physical response, showing non-detectable results of work overwhelming or burnout.

 

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S.M.

 

Top 7 Reasons For Choosing Hurrah! Sales Leaderboards

When faced with the decision to buy a modern leaderboard to solve problems like CRM adoption and engagement, you may wonder, what has driven companies to choose Hurrah! Leaderboards for their organization? Here are the top 7 reasons why you should choose Hurrah! for your company:

1. Increase Achievement Recognition

Team members’ achievements need to be recognized. However, the main point is: how do we recognize each one of them? After all, every team member has diverse abilities.

By displaying different metrics to the entire team, you will be able to touch on each individual aspect of the group overall.

This is a great way to motivate team members and a fundamental strategy to increase individual and organization success.

2. Achieve Company Goals

Aligning team members with company goals is essential in any business.

When seeing the data displayed on Hurrah!, reps get a full picture of the business’ goals. Even more: they are able to see exactly how their actions are going to help them achieve these goals. This allows them to feel the value they bring, increasing engagement and aligning their own goals with those of the company.

3. Increase CRM Adoption

Here is the process: the cleaner data that users put into CRM, the better they will be seen on the Leaderboards.

We believe that one of the best ways to increase the CRM User Adoption is recognition and visibility. In the same way that you encourage your users to better use CRM, you will recognize their achievements!

People are going to want to see their faces up on that screen, to do this, they’ll need to enter quality information in CRM.

You can learn more about this topic with our eBook 10 Deadly Sins in CRM User Adoption.

4. Increased Speed of Data Sharing

This is something that naturally happens with Hurrah!. At the same moment that the information is updated in the CRM, it will be displayed to the representatives.

One of our customers’ favorite feature is what we call the “Big Event”. It shares with the entire team the very moment a big sale comes into the system. What makes the reps incredibly motivated, in addition to recognizing the one who is responsible for the big sale.

You don’t have to use that whiteboard or spreadsheet anymore, Hurrah! will do it for you. Make your KPI’s visible, you can see why this is a great advantage from our Whitepaper Visible KPI’s Advantages: Why Make Them Part of Your Team?

 

5. Boost: Competitive and Collaborative Spirit

The TV’s displaying real-time information in different spaces of the workplace immediately results in one thing: team dynamics.

The visibility will increase and everyone will always know what the other teammates are achieving. This, In addition to stimulating a healthy competitiveness, also unites the members of the team.

When team members view the changing statistics on the leaderboard, they naturally work to improve their standings or the standing of their team by competing harder or collaborating more intelligently.

6. Improve Communication

Beyond important metrics, Hurrah! can help you communicate important events, deadlines with countdowns, congratulations and more!

Leaderboards are an incredible communication tool when it comes to bringing your team together and getting everyone on the same page! The possibilities are endless.

Likewise, when the work environment is connected it becomes much more enjoyable. The idea is that your representatives do not feel bored rather they feel motivated and willing to share with other co-workers.

7. Gain Valuable Time

When we automate processes, the consequence is immediate: we gain time. Our Sales Leaderboards are designed exactly for this.

Hurrah! is extremely easy to use! The Administration Console is simple. You can easily set-up and display data rather than re-enter information manually in reporting programs, laboring intensively to create reports and email.

 

Check out what our clients are saying and why they chose Hurrah! Leaderboards for their organization.

Feel free to check out all these features and more by testing Hurrah!

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How using Gamification helps Call Centers Improve Performance

 

The job of a call center agent can be tough.  As a manager of a call center, you need to help agents deliver competent or more importantly high quality service in an efficient way. We all know it is a big challenge but not all of us know HOW it can be accomplished.

Luckily, we have some ideas!  The key strategy is Gamification, a concept you have probably heard about. Gamification has been proven to work well in call centers. It helps managers identify and measure KPIs while motivating and rewarding agents for performing those key activities that lead to success.

Let’s bring this down to earth.  Some key activities in a call center may be:

  • Making Outbound phone calls to sell products or services
  • Making Outbound phone calls to manage accounts and secure renewal or retention of customer
  • Handling incoming phone calls or inputs from various sources to provide customer service
  • Carry out a debt management function
  • Making Outbound phone calls to research customer and support sales process

Gamification allows you to measure and improve activities like number of phone calls, or incidents closed, or revenue collected, which are metrics you have identified as essential for success.  Immediately sharing and displaying these metrics, provides agents with a clear idea of the importance of their goals to the organization, how they are tracking against those objectives and what to do to improve.  They will also receive immediate public recognition for a job well done.  Appreciation costs little and is considered the best motivator, especially in challenging work environments.

Commonly used strategies and traditional contests provide short term results and sometimes cause backlash. They differ from gamification in that they do not permanently change business habits or engage the worker with the goals of the organization. The are rarely tied to the technology already in use.  Also, applying gamification strategies is not merely about rewarding individuals to cause a change in behavior. It is also about analyzing and using data to define strong business strategies.  It’s a WIN-WIN for both the worker and the organization. Gamification will help agents stay motivated and strive to improve performance over time, while providing the organization increased data, revenue and overall success.

 

 

 

 

 

CRMGamified® and Green 4 Solutions announce their partnership!

CRMGamified® and Green 4 Solutions have joined forces and announced their partnership. This new alliance aims to provide Microsoft Dynamics CRM platform users with a unique and unified technological marvel. Helping them draw, analyze and organize data within CRM while increasing user motivation!

 

About Green 4 Solutions

Green 4 Solutions, CRM, ticketing and Loyalty experts use their knowledge, technologies and experience to bring CRM to the sport and leisure industries. Understanding the complexity and nature of these market places they provide a single platform solution which allows venues to analyze, collect and use customer data from multiple sources.

 

About CRMGamified®

CRMGamified® is global leader in delivering gamified business solutions with a strong emphasis on motivating users. Through our Award winning CRMGamified® technology products, our customers are able to get more out of their Microsoft Dynamics CRM technology thereby improving user performance and productivity while achieving the organization business objectives and goals.

 

Read more about this partnership.

 

New Microsoft PowerPoint Presentation

For more information about Green 4 Solutions visit www.green4solutions.com
For more information about CRMGamified®  Contact us here!